Grassroots Blog

Never Summer x Grassroots Collaboration

This winter season marks the first collaboration with our favorite local snowboarding juggernaut: Never Summer. They are celebrating their 25th anniversary making premium snowboards right here in the mile high city, and we are honored to be a part of it. We designed a photo type 2 NS board that is exclusively available through Grassroots, and two commemorative 25th anniversary hats available exclusively through Never summer. We asked our designer, Steven what inspired his creations for this collaboration. "For the board design, I took a 3D geometric and abstract approach.  The board is design is meant to fit comfortably in place with the rest of the fall/winter 2016 clothing line in both color and style, while still maintaining a unique design exclusive...

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Grassroots California 2016 Holiday Shopping Guide

The holiday season is finally upon us!  Rather than wait until the last minute to do some holiday shopping, we recommend taking advantage of all the awesome sales we'll be having over the next week and we've put together a holiday shopping guide to help you find the perfect gift for that Grassroots fanatic in your life!  Below each photo you'll find a product description that goes with the number beside each product and clicking on the description will take you directly to its location on our website.  Happy shopping everyone!   1. Dabslabz 2016 Black Snapback 2. Super Troopers 3. Made In USA Classic Earth Tones Snapback 4. Psychedelic Paisley Gold Button Up 1. Made in USA GRC Classic All Black Snapback 2....

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Celebrating Small Business Saturday

Most people might think that November 26th is just another regular day during the holiday season.  However for small businesses all across America, this day is one of the most important days of the year.  Established back in 2010, Small Business Saturday is a day meant for celebrating communities all over by encouraging everyone to shop locally.  Rather than deal with the insanity and madness of Black Friday, why not take a stab at shopping small next week?! Grassroots California will once again be taking part in Small Business Saturday and we wanted to take some time to highlight some of our favorite people, artists, and companies that we will be doing our holiday shopping with! Conscious Alliance “Conscious Alliance...

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Hulaween 2016 Recap

A lot has happened in the last few weeks since our road team has been home.  The Cubs finally won The World Series, Trump has been elected as our new President, and our beloved Broncos tragically lost to the Raiders last weekend. But there’s really only been one thing on our mind… that HULAWEEN this year was one of the best parties we’ve had the pleasure of attending.  Ever. Over the course of the year, our road team attends multiple world class music festivals and other premier events across the country and the globe, but we think it’s safe to say that Hulaween consistently captivates our imagination and steals our hearts each and every time.  From the perfect weather to...

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HeadCount X Grassroots California #GoVote

If you’ve been to a jam band or EDM music festival within the last few years, chances are you’ve been approached by someone in a flatbrim with a clipboard asking if you’re registered to vote. Those heady activists work for Headcount, a grassroots nonprofit organization dedicated to registering concertgoers to vote. Founded in 2004 by Marc “Brownie” Brownstein, bassist and front man for trance-fusion pioneers the Disco Biscuits, Headcount has registered 300,000 voters since its inception (that’s 10 percent of the population of the US for you math nerds out there). “At the time there wasn’t really anyone going to the concerts and registering voters face-to-face in the field, and we were very effective at not only organizing volunteers, but also...

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