Grassroots Blog

Ruga Explains His Love for Dad Hats!

It isn’t a surprise that GRC is now making Dad Hats, just like the Polo Sport Caps he used to rock as a kid.  The Owner of Grassroots California, Ruga explains his love for hats and how at a young age he collected all sorts of caps from fitted and snaps backs to the now-trendy dad hat. "As a child, I grew up adoring hats.  In particular, I found myself always borrowing my dad or grandfathers' hats.   My father rocked the classic adjustable Notre Dame snapback and my grandfather pulled off the classic Polo Sports Cap with ease.  I later learned that our Irish skin doesn’t bare well in the sun.   My mom would use my dad’s cap to shelter me from the rays...

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Grassroots Colorado Santa Fe Soft Store Opening Recap

After over a year hiatus, Grassroots Colorado has finally returned to the downtown Denver area with a new retail location down in the Santa Fe Art District!  Our excitement levels are high and we absolutely cannot wait to see what the future holds for the GRC family in our new Colorado retail location.     This last weekend we opened our doors for a two-day, soft, store opening on Thursday and Friday night at the new location at 846 Santa Fe!  We want to extend a big thank you to everyone who came out to see the new spot and to show your support.  It was amazing to see friends and family old and new stopping in to check out the new digs and...

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Fall/Winter 2016 Fashion Show & Rooftop Party

Unfortunate for the ones who missed it, the inaugural Grassroots fashion show happened this past weekend in Denver, CO and the rain held out just in time for us to throw a banging event!  The models were sexy, food was tasty, and the refreshments were flowing.   Harmony Extracts sponsored the event and all proceeds were donated back to Yes-On-300 (a social initiative supporting the marijuana movement).  Please check out this page for more info on that initiative and how you can show support. Our musical lineup for the evening included The Dirty Gemstones, who held it down behind the decks and the one and only Kruza Kid was runway MC.  Rocky Mountain Cheesery provided complimentary grilled-cheeses for the guests.   Each garment from...

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GRC Road to Hulaween 2016

To say that Hulaween hasn’t been at the forefront of our minds as it creeps closer and closer upon us would most definitely be a lie because we absolutely cannot WAIT to return to Florida for another weekend of magic at the Spirit of Suwannee Music Park.  As you read through this you’ll hopefully start to gain some excitement with us while we touch on topics such as how to handle Suwannee like a pro, fun pre and post festival activities, ticket giveaways, and our top 10 must see artists for this year’s event.   Over the last four years we’ve been able to gain some knowledge of the amazing Spirit of Suwannee Music Park and the tricks to optimal...

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Stasik Roots. Umphrey's McGee Invades Chicago.

As day two of North Coast Music Festival was starting, Grassroots Chicago at 515 N. Halsted had a meet and greet with Ryan Stasik from Umphrey's McGee. Stasik, otherwise known as Bassik Stasik has been a good friend of the GRC family since the beginning days, where he met Ryan “Ruga” Connolly, the owner of GRC. It was at the Summer Camp Music festival where he was gifted the Detroit Stoners hat.   The next year at Summer Camp, Ruga challenged Stasik in a game of sunrise kickball where the winner would get a hat made paid by the loser.  Ruga may have gotten a bit Irish that night and was a no-show to the early morning game. Being a man of his word, GRC created the first Bassik...

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