Wu-Tang Clan took over and threw down an epic performance on Jimmy Kimmel Live! this p...
Fall / Winter Capsule .02 | Out Now!
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THE GRASSROOTS MOVEMENT
We're bridging the gap between streetwear and counter-culture fashion.
We create inspiring apparel for those who choose to stand out, be different, and create their own path.
Brand New Items
Fall / Winter 2018 Collection
Blog posts
Wu-Tang Clan takes on Jimmy Kimmel
Wu-Tang Clan took over and threw down an epic performance on Jimmy Kimmel Live! this p...
Jon McCarthy: A Design Contest Success Story
“This is a great opportunity for anyone who is a designer and has an idea. Nothing is better than seeing an idea become reality and this is your opportunity to create something that may be worn by people around the world.” - Jon McCarthy, Art Director & Designer at Grassroots California
Join The #HulaCrew - Your Guide To Hulaween 2018
Thursday, October 25 kicks off the 2018 edition of Hulaween — four days of camping, mu...