A colorful graphic baseball cap with a blue brim and a matching blue back panel, displayed next to the reverse side of another cap against a dark, patterned background. A multicolor snapback cap featuring a vibrant, detailed fantasy illustration on the front panel and a blue paisley patterned brim. A second view of the cap is shown underneath to display the adjustable black string closure and the back panel design, set against a dark, abstractly patterned background.
Just Dropped

Phil Lewis
Trout

Fitted & Snapback
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A row of multiple hooded sweatshirts and jackets displayed side by side against a dark background, featuring various colorful patterns, checks, and solid colors. A flat-lay display of multiple hooded sweatshirts from the brand grassroots california, each featuring unique colorful patchwork designs, graphics, and patterns on black, gray, and brown bases.
Limited Time Offer

Hoodie Sale

Additional $15 OFF every hoodie
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Two snapback caps displayed side by side against a dark patterned backdrop. The left cap is dark green and white with a geometric hexagon logo on the front. Two dark patterned trucker-style caps shown from the front and back, featuring a geometric line logo on the front panels and a dark patterned interior lining.
Just Dropped

Isomatrix

New Fitted Version
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A collection of merchandise featuring a vibrant, colorful psychedelic mushroom illustration. The set includes a dark blue snapback cap, a black t-shirt, a matching sweatshirt, and a rectangular scarf, all displayed against a dark, graffiti-style background. A flat-lay product display featuring a dark green baseball cap, a black t-shirt, and a matching scarf, all printed with a vibrant, colorful psychedelic mushroom illustration. The background is a dark, patterned surface.
Just Dropped

Melty
Mushrooms

by Vincent gordon
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A collection of DJ-themed merchandise laid out on a patterned surface, including a colorful graphic t-shirt, a matching flat-brim cap, a small sticker, and a printed poster or card featuring a DJ in a booth. A coordinated graphic merchandise set featuring a baseball cap, a T-shirt, a small pin, and a poster/card, all printed with an illustrated DJ scene and abstract black line art on warm orange, yellow, beige, and black tones. The items are arranged on a patterned dark background.
Just Dropped

Foraged
Pigment

Deer-J Capsule
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NEW RELEASES

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Black snapback mesh hat with front orange Grasswoofs California logo patch
Black mesh snapback hat interior with printed pattern and central red graphic
Grasswoofs Retriever Black Mesh 501 Snapback Hat
$50.99
Gray dad hat with embroidered cat holding a golf bag and club on the front panel.
Gray dad hat with inside brim showing dark navy honeycomb lining and golf-themed text.
Leisure Cat Lynx Golf Gray Dad Hat
$35.99
Multi-color fitted hat with blue brim and trout-themed graphic front panel
Fitted hat back view with black crown and colorful trout paisley pattern
Phil Lewis Trout Fitted Hat
$60.99
Blue snapback hat with colorful trout, waves, and graphic panels
Snapback cap with multicolor lining and black strap cross detail
Phil Lewis Trout Snapback Hat
$60.99
Black fitted hat with gray side panels and geometric logo on front.
Black fitted hat with purple patterned interior lining and stitched brim.
Isomatrix Black Gray Fitted Hat
$65.99
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109 products

Clearance Section

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23% OFF
Black and gray sherpa parka with zip front, hood, drawcords, and logo patches
Black sherpa parka with open front, beige sherpa lining, and patterned pocket panels
Isomatrix Black Sherpa Parka Jacket
$299.99 $229.99 Save $70.00
23% OFF
Black tall pullover hoodie with geometric stripe panels, hood, and kangaroo pocket
Black back view tall pullover hoodie with hood, geometric band, and small chest emblem
Isomatrix Black Gray Tall Pullover Hoodie
$129.99 $99.99 Save $30.00
23% OFF
Black tall pullover hoodie with colorful cartoon graphic panels and chest logo
Black tall pullover hoodie with colorful back panel graphic
Vincent Gordon Cartoon Gumbo Black Tall Pullover Hoodie
$129.99 $99.99 Save $30.00
23% OFF
Black zip-up hoodie with houndstooth panels and red rose chest logo
Black zip-up hoodie with houndstooth front panels, quilted back, and red rose logo
Red Rose Houndstooth Black Zip Up Hoodie
$129.99 $99.99 Save $30.00
20% OFF
Black tall pullover hoodie with colorful mandala graphic and small chest elephant patch
Black tall pullover hoodie back view with large rainbow mandala band across
G Sprout Mandala Black Tall Pullover Hoodie
$125.99 $99.99 Save $26.00
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156 products

Presales

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Tan snapback hat with rainbow starburst front patch and multicolor stitched brim
Tan snapback hat back panel with black rainbow grid graphic and stitched brim
Saxton ROYGBIV LSD Tan 501 Snapback Hat
$60.99
Black 501 snapback cap with New York Knickelbags front logo and stitched panels
New York Knickelbags Black 501 Snapback Hat
$55.99
Black snapback hat with gray brim, front star-and-letter logo and side patch
San Antonio Spliffs Black 501 Snapback Hat
$55.99
Orange New York Knickelbags pin with basketball and blue badge design
New York Knickelbags Orange Pin
$15.99
Purple snapback hat with purple-and-gold moth patch on front
Purple snapback hat top view with colorful galaxy-style brim panel
Mugwort Moon Moth Purple Dye Snapback Hat
$60.99
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6 products

Isomatrix Collection

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Featured Collections

All Hats

All Hats

Fitted Hats

Fitted Hats

Snapback Hats

Snapback Hats

Bucket Hats

Bucket Hats

Dad Hats

Dad Hats

all products - grassroots

All Products

Mens Apparel

Mens Apparel

Womens Apparel

Womens Apparel

Hoodies

Hoodies

Accessories

Accessories

Collaborations

Jimbo Phillips

Jimbo Phillips

Randal Roberts

Randal Roberts

Chris Dyer

Chris Dyer

Phil Lewis

Phil Lewis

Johnathan Singer

Johnathan Singer

Android Jones

Android Jones

Vincent Gordon

Vincent Gordon

Mossy Giant

Mossy Giant

Killer Acid

Killer Acid

Never Summer

Never Summer

now available

From the vault

Browse some popular items that have been resurrected from the archives. Discovered from boxes deep in our warehouse and now available for you to own. Still limited, mint condition and ready for your dome.

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Custom Merchandise

Elevate your Brand

Grassroots Customs delivers premium headwear, apparel, and accessories tailored to your brand. With over 20 years of experience, our in-house design team brings your vision to life with precision, creativity, and care. From concept to final product, we make it easy to create fully custom merchandise that reflects your identity and elevates your brand.

start your project

We're bridging the gap between streetwear and counter-culture fashion by redefining what it means to express yourself through style. Our apparel is made for the rebels, the creators, and the trendsetters — those who aren’t afraid to stand out, break the mold, and carve their own path. Every piece we design reflects a bold spirit and a refusal to blend in. These photos from our community say it all: real people, real style, and real stories. This is more than fashion — it’s a movement.

Flagship Store

2550 West 2nd Avenue, Unit 104
Denver, Colorado, 80219
Mon - Sat, 10:00am - 4:00pm

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The G Sprout Journal

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Painted With Volcanoes: Foraged Pigment Art Is Back!
Painted With Volcanoes: Foraged Pigment Art Is Back!
15 Years of Light: The Saxton ROYGBIVLSD Collaboration Returns
15 Years of Light: The Saxton ROYGBIVLSD Collaboration Returns
The Music Scene and Mental Health
The Music Scene and Mental Health