Privacy policy

PRIVACY POLICY

Last Updated: 02/23/26

Grassroots California respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit or make a purchase from our website.

1. INFORMATION WE COLLECT

We collect personal information in the following ways:

A. Information You Provide Directly

When you make a purchase, create an account, sign up for marketing communications, or contact us, we may collect:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information

  • Order details and purchase history

  • Information submitted through forms or customer service communications

Payment information is processed securely through our ecommerce platform and payment providers. We do not store full credit card numbers on our servers.

B. Information Collected Automatically

When you browse our website, we may automatically collect certain information, including:

  • IP address

  • Device type and operating system

  • Browser type

  • Pages viewed

  • Referring and exit pages

  • Date and time of visits

  • Interaction data related to completed searches, submitted forms, and purchases

Our website includes predictive search functionality. When you enter text into our search bar, those search terms may be processed in real time to display suggested results. This processing is part of providing requested website functionality and occurs within our ecommerce platform.

We do not use session replay tools or record private communications.

C. Advertising and Analytics Technologies

We use analytics and advertising technologies, including tools provided by Meta, Google, and TikTok.

These technologies may use cookies, pixels, or similar tools to collect information about your interactions with our website, such as:

  • Pages viewed

  • Products viewed

  • Purchases completed

  • Device and browser information

  • IP address

This information is used to:

  • Measure advertising effectiveness

  • Deliver relevant advertising

  • Analyze website performance

  • Improve marketing strategies

2. HOW WE USE PERSONAL INFORMATION

We use personal information to:

  • Process and fulfill orders

  • Provide customer support

  • Communicate regarding orders and promotions

  • Improve our website and services

  • Prevent fraud and enhance security

  • Comply with legal obligations

  • Support advertising and marketing efforts

3. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to operate our website, remember preferences, analyze traffic, and support marketing.

We use a cookie consent management platform to allow users to manage preferences where required by law.

Cookies used on our website may include:

  • Necessary cookies for core functionality

  • Analytics cookies

  • Advertising cookies

You may manage cookie preferences through our cookie banner or through your browser settings.

4. SALE OR SHARING OF PERSONAL INFORMATION

We do not sell personal information for monetary compensation.

However, we may share certain information with advertising partners such as Meta, Google, and TikTok to support targeted advertising and marketing performance measurement. Under certain state privacy laws, this type of disclosure may be considered “sharing” for cross context behavioral advertising purposes.

You may opt out of targeted advertising by:

  • Adjusting your cookie preferences

  • Using available browser based opt out tools

  • Contacting us using the information provided below

Where required by applicable law, we honor legally recognized opt out preference signals.

5. DISCLOSURE OF PERSONAL INFORMATION

We may disclose personal information to:

  • Shopify, our ecommerce platform provider

  • Payment processors

  • Shipping and fulfillment providers

  • Advertising and analytics partners

  • Fraud prevention and security providers

  • Professional advisors or legal authorities when required

Service providers process information on our behalf and under our instructions.

6. DATA RETENTION

We retain personal information for as long as reasonably necessary to:

  • Fulfill the purposes described in this Privacy Policy

  • Comply with legal, tax, and accounting obligations

  • Resolve disputes

  • Enforce agreements

Retention periods vary depending on the type of information and legal requirements.

7. SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect personal information.

Our store is hosted by Shopify. Payment processing adheres to PCI DSS standards.

No method of transmission over the Internet is completely secure, but we follow generally accepted industry best practices.

8. YOUR PRIVACY RIGHTS (UNITED STATES)

Depending on your state of residence, you may have the right to:

  • Request access to personal information

  • Request correction of inaccurate personal information

  • Request deletion of personal information

  • Opt out of targeted advertising

  • Opt out of certain data sharing practices

To exercise your rights, contact us at customerservice@grassrootscalifornia.com.

We may verify your identity before fulfilling requests. If we deny your request, you may contact us to appeal the decision where applicable under state law.

9. CHILDREN’S PRIVACY

This website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

10. THIRD PARTY LINKS

Our website may contain links to third party websites. We are not responsible for the privacy practices of those websites.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes take effect upon posting on this page.

12. CONTACT INFORMATION

If you have questions or would like to exercise your privacy rights, contact:

Grassroots California
2550 West 2nd Avenue, Unit 104
Denver, CO 80219
Email: customerservice@grassrootscalifornia.com
Phone: 303 830 4200