About Us


Welcome to the Grassroots Movement 

 Grassroots California is a clothing line bridging the gap between streetwear and

counter-culture fashion. We create inspiring apparel for those who choose to stand

out, be different, and create their own path.



Grassroots began making hats for a documentary film they were producing in 2009

and has since created fitted hats for some of the biggest names in the industry.

From national artists like Method Man, to the biggest names in the jam scene like

Jerry Garcia and Griz, to the best custom hats in the country, Grassroots provides

cutting edge state of the art designs in every type of hat they create. Grassroots has

thrived to be an industry leader by paying attention to every detail, and providing

environmentally friendly hats made with hemp. Make sure to check out the Grassroots signature holograms and designs

on the interior of our hats as well. Be unique, be yourself, and Join the movement!

Our products are both sustainable and functional; whether you're out on the streets,

travelling the world or at home in the studio.



Our headquarters are located in Denver, CO 


Our hats and apparel are available in all 50 states as well as multiple countries

worldwide. Come check us out at one of the many events we attend each year!