Welcome to the Grassroots Movement
Grassroots California is a clothing line bridging the gap between streetwear and
counter-culture fashion. We create inspiring apparel for those who choose to stand
out, be different, and create their own path.
Grassroots began making hats for a documentary film they were producing in 2009
and has since created fitted hats for some of the biggest names in the industry.
From national artists like Method Man, to the biggest names in the jam scene like
cutting edge state of the art designs in every type of hat they create. Grassroots has
thrived to be an industry leader by paying attention to every detail, and providing
environmentally friendly hats made with hemp. Make sure to check out the Grassroots signature holograms and designs
on the interior of our hats as well. Be unique, be yourself, and Join the movement!
Our products are both sustainable and functional; whether you're out on the streets,
travelling the world or at home in the studio.
Our headquarters are located in Denver, CO - where we grew the company at an
early stage with our first flagship location. The new and improved Colorado
flagship store is now located in the Santa Fe Art District. We have also recently
opened a brand new brick and mortar location in Chicago, IL.
Our hats and apparel are available in all 50 states as well as multiple countries
worldwide. Come check us out at one of the many events we attend each year!