Grassroots Blog

Never Summer x Grassroots Collaboration

This winter season marks the first collaboration with our favorite local snowboarding juggernaut: Never Summer. They are celebrating their 25th anniversary making premium snowboards right here in the mile high city, and we are honored to be a part of it. We designed a photo type 2 NS board that is exclusively available through Grassroots, and two commemorative 25th anniversary hats available exclusively through Never summer.

We asked our designer, Steven what inspired his creations for this collaboration.

"For the board design, I took a 3D geometric and abstract approach.  The board is design is meant to fit comfortably in place with the rest of the fall/winter 2016 clothing line in both color and style, while still maintaining a unique design exclusive to the snowboard.  The photo type 2 board itself is an asymmetrical twin board with mid flex, Ripsaw rocker camber profile, the lightest wood core that Never Summer makes, and a carbon fiber space-age top sheet. It’s an all-mountain crusher released last year that Transworld Snowboard hails as “one of the best Never Summers I’ve ever tested.” Denver is my home town and I have snowboarded in Colorado my whole life, so getting to design this board with our homies at Never Summer was a privilege and easily one of my favorite collabs.

For the hats we took a bit of a different approach.  The first one features a camo print on pearl hemp around the side and back panels, with our G sprout embroidered on the left and the NS25 logo on the right side. The front panels and visor are a black fine hemp, with an under-visor embroidery hit and a black and gold woven NS eagle logo on the front.  It also has a double snap back enclosure, custom interior label/seam taping, and some choice photos from Never Summer printed on each panel of the satin liner (stash pocket included).

The second snapback has a black pearl hemp around the side and back panels, charcoal melton wool on the front, and a black ballistic top/bottom visor. We put a right side embroidery, and the embroidered NS eagle logo on the front sits atop a 3M reflective material that really makes the hat glow in person.  We also did an embroidery hit with the NS25 logo under the visor with it’s own 3M, and the hat is lined with flannel to keep you warm this winter."

You can scoop the hats and check out the other dope collabs they did with Novik Gloves and Spyderco exclusively through the Never Summer online store here.

 

The boards are available exclusively through Grassroots at this link.

never summer grassroots snowboard

Thanks for reading and big thanks again to Jenna, Chris, Daniel and everyone else at Never Summer!!

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