SIA 2017 Recap

Grassroots California attended SIA Snow Show in Denver this past week, and boy did we enjoy ourselves! SIA is held at the Colorado Convention Center in downtown Denver and is the largest, most concentrated event in the snow sports industry. This show brings together modern style, technologies, innovations, and culture of the snow industry. As well as leading industry professionals, we did our best to catch up on what everyone had to offer.

Never Summer Industries is our favorite local snowboard producer based right here in Colorado. We had the opportunity to collaborate with the iconic board company to create some amazing products.

Icelantic Skis threw a wild party at Red Rocks Amphitheater after the show on Friday, known as Winter on the Rocks. We were honored to make the official event hats for the night to keep everyone warm. What a dope outcome. Buy yours here.

The best part of our 2017 SIA experience was sharing a booth with a very new brand, Good Livin. This brand was founded by professional skateboarder & 2-time gold medalist, Greg Lutzka. The brand is fun and classy and sure to be your new favorite streetwear. Grassroots California collaborated with Greg and his team to create some really awesome headwear for the brand dropping soon. Make sure to check it out!