El Pez

Joyful, colorful, and impossible to miss — the El Pez x Grassroots California collection is a celebration of pure positivity through street art. Hailing from Barcelona, El Pez (Spanish for “The Fish”) is internationally known for his smiling characters and explosive color palettes that turn every surface into a celebration of happiness and life.

El Pez started tagging in the late 90s and quickly made his mark on the global street art scene with a unique style built around good vibes and infectious energy. His signature smiling fish has become a symbol of optimism, freedom, and creative rebellion — values that align perfectly with the spirit of Grassroots.

This vibrant collaboration showcases his iconic artwork across hats, apparel, and accessories, transforming everyday gear into walking pieces of art. One of our most joyful and visually striking collections to date, it’s a must-have for art lovers, streetwear heads, and anyone who believes in spreading smiles wherever they go.