El Xupet

From the streets of Barcelona to the hearts of street art lovers worldwide, El Xupet Negre is a legend in the game — and this collaboration with Grassroots California is a true meeting of bold expression and underground legacy.

Known for his iconic black pacifier symbol, El Xupet has been tagging walls, canvases, and minds since the early 90s. His work blends graffiti, pop art, and social commentary into visuals that are instantly recognizable and impossible to ignore. At Grassroots, we’ve long admired his impact on global street culture, which is why this collab stands out as one of our favorites.

The El Xupet x Grassroots collection features limited-edition hats and apparel that carry his signature style — raw, graphic, and powerful. Each piece is a nod to the movement he helped shape, and a celebration of art that lives loud and proud in public spaces.

Street-born. Culture-driven. Authentically iconic.