We are super excited to celebrate our 10 year anniversary this April!
Grassroots California was founded in 2009 in Venice Beach, California. In the past 10 years, we've grown into what we are today with the love and support from all of you! Our 10 year anniversary is a celebration of you! Love. Support. and Loyalty. We couldn't have done it without you. Let's party!
April 5th we kicked off our celebrations at the Grassroots Colorado flagship. It was the first Friday of the month which means once the sun goes down, the Santa Fe Art District comes alive! Art galleries opened their doors to the public, offering unique exhibits, refreshments, food trucks, and all sorts of entertainment. Grassroots Colorado hosted an absolutely epic CrawFish Boil (thanks to Landshark Denver)! And I can't forget to mention our biggest SAMPLE SALE yet! Sample hats and apparel from the past 10 years of development have been pulled from the archives and resurfaced for your viewing and shopping pleasure! These one-of-a-kind (some, never produced) items are highly sought after and are flying off the shelves! Although this sale has passed, you can come to shop our warehouse later this month! See ‘April 27th’, below, for more details.
April 12th we are celebrating the GRAND OPENING of our new Grassroots Chicago flagship that just merged with Made Gallery. If you are in the Chicago area, you must check this out! This mashup offers everything from the top festival trends to the headiest glass in the game. It is an underground fashion and art experience you have to treat yourself to! Stop by on Friday at 1430 W. Chicago Ave. from 6 pm to 10 pm to join the celebration. All ages welcome. We'll be serving up Dimo's Pizza and Angus Brewing refreshments (if you are over 21!). We'll also have some special guests throwing down some live music for you to groove to. RSVP to this free event HERE!
• We're hosting a beer tasting party at Goldspot Brewery
in Denver! For our 10 year celebration, we've collaborated this female-owned, Denver local, brewing company to bring you a special, one of a kind Grassroots brew! We're calling it our 10-year anniversary brew. Inspired by Lemon OG cannabis flowers, the brew will have notes of lemon and be very dank to the taste. Join us at Goldspot
on April 18th to be the first to try our collaboration.
April 19th is Bicycle Day! Oh my gosh, we are so excited about this one you guys! I have to let you in on a secret that I just can not keep to myself any longer! Grassroots Colorado is undergoing some backyard renovations in hopes to improve the outside area for your chillin' pleasures. I don't want to give too much away but we've dropped in a full-sized shipping container and the Movement Gallery is about to step it up to the next level, y'all! Get a first look at the renovations on Bicycle Day with Aaron Brooks and Ellie Paisley! From noon until 8 pm we'll be celebrating with some live music and refreshments. The newly married power painting couple will be throwing down some live painting and we'll also be dropping some BRAND NEW MERCHANDISE for both of the artists! You don't want to miss this!
April 20th • Happy 420, friends! It's the most wonderful time of year and our favorite holiday! Grassroots California celebrates their 10 year anniversary in full force! 10 years ago, on this very day, founder Ryan Connolly, launched Grassroots California on the Venice Beach boardwalk. Grassroots California was originally the name of a documentary about the marijuana industry. Ryan wanted to show the world the benefits and wonders of cannabis. To help fund the documentary, he created a promotional hat which he sold out of his backpack to passers-by. The hats were so cool and sold so well that the business snowballed into what it is today; our hatopia!
Colorado folks, stop out to the Grassroots Colorado flagship for a day full of music, refreshments, and all sorts of fun ;) We'll be dropping our newest Spring/Summer 2019 Line; be the first to check it out! We are also dropping our beer collaboration with GoldSpot Brewing company. Grassroots Colorado will have a full keg for those of you over 21, to indulge on! If you can’t make it to the store, you can find Grassroots at the Mile High 420 Festival at Civic Center Park downtown.
Also, check out the newest items from our partners, Dime Bags! These new locking, smell proof cases are every stoner's dream! And a pouch that comes with a rolling tray?! Are you kidding me? This has got to be the most Colorado thing we've ever seen and we're obsessed! * I'll take one in every color, please *
Chicago folks, come hang out with us at Waldo's Forever Fest with Big Freedia! We'll be vending at the festival so stop out and say what's up!
If you can't make it to either of these fun festivities, check us out online! We'll be dropping our first Spring/Summer '19 collection. And it is absolutely epic!
April 22nd is Earth Day! Every year on Earth Day we host a special online promotion; for every hat sold = one tree planted. Last year we sold over 270 hats that day, for the cause, and were able to plant over 270 trees for our Mother Nature! Join us this year in efforts to beat last year's record! Get yourself some new threads while also saving the planet! It doesn't get much better than that!
Our donation goes to the charity, One Tree Planted. We've also teamed up with them for our 2nd quarter of 2019 as our Charity of the Season. At the end of the quarter, we will be donating a percentage of all online sales to the charity; EVEN MORE trees planted! We sure do love our trees. ;)
April 27th is our last, but certainly not least, celebration in April. We are opening up our warehouse and headquarters to the public for an INSANE warehouse sample sale. We've dug through 10 years of archives to bring you our favorite & most exclusive samples! These samples are all one of a kind and most of them never before seen by the public. This is your one and only opportunity to shop these unique LE1 items. Everything will be madly discounted so you can shop till you drop! Join us April 27th for snacks, refreshments, music, and the best shopping experience you've ever had the pleasure to experience. See you there!
June 6th | The Fun Continues into June! First up we have our Santa Fe Art District First Friday Art Walk Featuring Denver rooted artist, Casey Kawaguchi. We could not be more thrilled to bring First Friday to life with one of Denver's favorites!
As a three-time CRUSH Colorado artist and now Denver local, Casey's murals are popping up all over the city. With his massive pieces of work featuring an ever-evolving theme, we just can't wait to see what he brings to the Movement Gallery and to the Grassroots California brand.
We will have an exclusive merchandise drop, our first ever featuring Casey, along with snacks and music throughout the night! If we're lucky - maybe Casey will leave a piece of his soul on our new Movement Gallery too. (crosses fingers)
June 13th | Bonaroo - whoot - whoooot! We are pumped to return for another epic year at the grounds. Come visit our booth for all of your festival apparel needs! Bonaroo Music Festival has always been so good to us so we want to spread the love around to all of you!
June 27th | Hello did someone say ELECTRIC FOREST?! Oh, you bet your butt we are going to be there! We've got some killer event merchandise for you as well as a super freakin' epic line (or two) drop! Can you say, IRIDESCENT?! Yes! Rainbow everything is giving me life this festival season. As always we will have a booth inside of the venue as well as out in the campgrounds. See you the last weekend in June in Rothbury, Michigan! We can't wait!
July 13th | THE DIAMOND PARTY
On Saturday July 13th, Grassroots Colorado is holding it's most epic party to date! We've partnered up with Apothecary Extracts and Purple Haze to bring you a day full of fun! Enjoy a specialized buffet presented by Bridge and Tunnel Resturant Group (Rosenberg's Deli), Vendors, Live Music and high-end glass gallery presented by Purple Haze with The Portal and Friends. Live music will be performed by Late Night Radio and The Dirty Gemstones. This event is 21+ ONLY. Get more information HERE!