Icelantic Skis x Grassroots California

Grassroots X Icelantic Skis = Epic

Grassroots California is proud to present our first collaboration with Icelantic Skis! Denver's elite ski gear meets California's dopest fashion gear. This partnership is one of many collaborations that Grassroots participates in. To us, there's strength in numbers and collective creativity. It is our collaborations and collective inspiration that helps to propel our community forward. Not to mention, we gotta keep you on your toes.

Icelantic Skis is known for its inspirational and authentic spirit. What started as an idea by founder, Ben Anderson, was created into a reality with alot of hard work, determination, and passion. That's why we were stoked to partner up with this progressive company to create a wildly inspired collection of exclusive items. Since Icelantic was started in Colorado, it made sense to do a collaboration with a company that began in a place we have such a connection to. Check out the history of Icelantic Skis in the video below:

P.S. have you checked out the Grassroots Denver, Colorado flagship store??

As a part of this dope collab, check out our Icelantic x GRC 2017 Liquid Summit Skis:

These Icelantic x GRC Liquid Summit Skis feature a Grassroots original designed topsheet, on the award-winning Nomad 105 - Icelantic's #1 selling freeride tool. Each of the 25 limited edition pairs of skis were carefully handcrafted in Icelantic's Denver, Colorado facility.

"The award-winning Nomad 105 is Icelantic’s flagship model, best-selling ski and the foundation of the Nomad Freeride Collection. Its 105mm platform and bombproof construction allow for great floatation and stability all over the mountain. This energetic freeride tool is best described as playful, surfy, and most importantly, FUN! Go ahead, see what everyone has been talking about and get on a pair!"

This item is currently on sale. Trust us, it's the deal of the century. Check it out here.

Another result of our rad collab with Icelantic is the Winter On the Rocks Fitted Earflap. This sold-out item was the official event hat for the Icelantic Skis event, Winter on the Rocks 2017.

Our recent collaboration with Icelantic Skis is nothing short of epic.

Grassroots California is dedicated to its community of collective inspiration. Collaborations are a significant part of our brand to bring unique products to our community. We pride ourselves in quality and individuality, creating exclusive, limited edition items. Everything we do is a movement and a we strive to make our pieces a statement. You can find our hats and apparel in all 50 states and multiple countries worldwide, shredding mountaintops, wave surfing, dancing at festivals, and looking dope doing it. At Grassroots, it's always good livin'.

Speaking of sick collabs, don't forget to check out our partnership with Never Summer. Make the best of the rest of ski and snowboard season and check out what we did with Never Summer. You won’t regret it, brah.