BUY ONE GET ONE FREE

Fathers Day Sale

All Dad, 5 Panel & Unstructured Hats
we're hitting the road

Festival season 2025

Celebrating

16 Years of Grassroots

Explore our anniversary collection available now.

El Pez

JOHNATHAN SINGER

NEW Killer Acid Collection!

SHOP NOW

BOGO SAlE

Buy 1 Dad, 5 Panel or Unstructured Hat and receive one of your choice, FOR FREE! Just add to cart and then select your gift with the popup menu.

Custom Merchandise

Elevate your Brand

Grassroots Customs delivers premium headwear, apparel, and accessories tailored to your brand. With over 20 years of experience, our in-house design team brings your vision to life with precision, creativity, and care. From concept to final product, we make it easy to create fully custom merchandise that reflects your identity and elevates your brand.

start your project

We're bridging the gap between streetwear and counter-culture fashion by redefining what it means to express yourself through style. Our apparel is made for the rebels, the creators, and the trendsetters — those who aren’t afraid to stand out, break the mold, and carve their own path. Every piece we design reflects a bold spirit and a refusal to blend in. These photos from our community say it all: real people, real style, and real stories. This is more than fashion — it’s a movement.

Flagship Store

2550 West 2nd Avenue, Unit 104
Denver, Colorado, 80219
Mon - Sat, 10:00am - 4:00pm

Get directions