Since the early days of snowboarding, Never Summer has been along for the ride. When they first entered the fray, the company's founders decided that they would either be one of the best, most reliable snowboarding companies in existence or they’d simply bow out of the industry altogether.
We’ve partnered with Jerry’s daughter Trixie to bring you original artwork from Jerry Garcia himself. We’ve taken great care through the design and production process to ensure that his style and vision are properly honored and to make sure that, though Jerry left us 20 years ago, his legacy can live on.
The Apex Collective is a group of artists brought together by the common idea that collaboration leads to rapid evolution — of artwork, the world, and the self. Our Apex Collective hats, t-shirts, and hoodies are among our best-selling items, and for good reason — just look at them.
John Speaker is a self-taught artist from Philadelphia, PA. For him, art is a vehicle to process our lives — all the joy and all the pain that comes with — and inspire others to see the world creatively. Here at Grassroots, we’re thrilled to be partnering with John to bring you his unique style of artwork.
"What if we started to think about how we wanted it to be...well, that's an opportunity to shape the future. I want to create a conversation about we want, not what we don't want. And that's really what the album's about."
“This is a great opportunity for anyone who is a designer and has an idea. Nothing is better than seeing an idea become reality and this is your opportunity to create something that may be worn by people around the world.” - Jon McCarthy, Art Director & Designer at Grassroots California
On September 28 and 29, 2018, Red Rocks Amphitheater transformed into "Rowdytown" for Big Gigantic's 7th year on the rocks. The funky electronic-instrumental duo, Dominic Lalli and Jeremy Salken, made their fans feel right at home while immersing them into a 3-D visual experience for the first time ever at Red Rocks.